Zay CRM vs Keap
For 5-15 person teams who don't want to spend a lot on big systems. Honest comparison: $400/mo flat for 15 seats vs Keap's per-seat ladder. We call out where Keap wins.
Keap (formerly Infusionsoft) is a small-business marketing automation suite — CRM + email + landing pages + e-commerce. Deep automation, learning curve. Contact-capped pricing; additional users + contacts cost extra.
- You're a 5-15 person team (Keap's included-user count caps fast)
- You want predictable flat pricing with no contact overages
- You want a modern UI your team will actually use
- You want to be productive in an hour, not after a paid Kickstart
- You're a 1-2 person solopreneur or coach
- You need an integrated landing-page + email + e-commerce stack
- You want the deepest small-business marketing automation builder
- You're willing to invest 1-2 weeks in configuration
Pricing snapshot for 5-15 person teams
Feature-by-feature
| Feature | Zay CRM | Keap |
|---|---|---|
| Pricing model | Flat tier — ${tGrowth.monthly}/mo for ${tGrowth.seats} | Tiered by contacts + users, both add-on priced |
| Included users | ${tGrowth.seats} on Growth | 2-3 users; add seats from ~$29/user/mo |
| Included contacts | 200,000 on Growth | 1,500-5,000 depending on tier; overages billed |
| Cost at 15 seats + 10,000 contacts | ${tGrowth.monthly}/mo flat | Pro ~$249 + 13 extra seats × ~$29 = ~$626/mo + contact overage |
| Marketing automation depth | Server-side triggers, email + SMS sequences | Best-in-class for small business — campaign builder, tags, sequences |
| Landing pages + forms | Lightweight — embed forms | Full landing page + form builder |
| E-commerce / payments | Stripe checkout integration | Full e-commerce on Ultimate tier |
| E-signature contracts | Included on every tier | Not native — third-party |
| AI assistant | Included on Growth+ (BYO key, no markup) | Limited AI features |
| Unified social inbox | Included on Growth | Not native |
| A2P 10DLC SMS | Managed — included on Growth | Keap Business Line — separate |
| Public REST API | Included on Growth | API available, rate-limited |
| Setup time | Ready in 30-60 min | Multi-week (paid Kickstart onboarding ~$499-$1,499) |
| UI modernity | 2024 design system | Classic UI, dense |
| White-label custom domain | Included on Pro | Not native |
Updated May 31, 2026. Keap pricing reflects published list prices at keap.com/pricing as of May 2026. Volume discounts and bundle pricing may differ.
FAQ
Should a 5-person team pick Zay CRM or Keap?+
Edge case for Keap's cheapest tier. At 5 seats on the cheapest Keap tier, line-item price is often lower than Zay CRM Starter at ${tStarter.monthly}/mo. The trade-off is what's bundled. Zay Starter includes pipeline, contracts + e-sign, CSV import, and Zapier from day one. Keap's cheapest tiers cap features. The moment you need e-sign, AI, social messaging, or A2P SMS, the cost flips.
Should a 10-person team pick Zay CRM or Keap?+
Usually Zay. Keap per-seat math escalates fast once you need automation + AI + reporting (the tier where most 10-person teams land). Zay CRM Growth is ${tGrowth.monthly}/mo flat for ${tGrowth.seats} — five extra seats included. Keap prices reflect keap.com/pricing as of May 2026.
What does Keap do better than Zay CRM?+
Keap (formerly Infusionsoft) is a small-business marketing automation suite — CRM + email + landing pages + e-commerce. Deep automation, learning curve. Contact-capped pricing; additional users + contacts cost extra.
Is Keap still called Infusionsoft?+
No — Keap rebranded in 2019. The product line is now Keap Pro, Keap Max, and Keap Ultimate. The underlying Infusionsoft platform powers Keap Max Classic (legacy tier, still sold to existing customers).
When does Keap beat Zay CRM?+
For 1-3 person solo operators who want marketing automation + landing pages + e-commerce in one tool, Keap is a strong fit. For 5+ person teams that primarily need a sales-led CRM with included e-sign, AI, and SMS, Zay CRM is structured better.
Are these Keap prices real?+
They reflect keap.com/pricing list prices as of May 2026. Keap runs volume discounts and bundle deals through sales — your actual quote may differ. We do not have access to those private discounts, so we compare against published list.
Why is Zay CRM cheaper than Keap?+
Keap maintains a broader product surface area, larger integration marketplace, and an enterprise sales motion. That costs money to operate, and customers pay for it. Zay CRM is one focused product, built for 5-15 person teams. We do not have to support 200-rep sales floors, so we do not price like we do.
Other CRMs we get asked about.
Run the math. Then run a trial.
$400/mo flat for $15 seats. 7-day trial. Month-to-month. CSV import from Keap included.
Start 7-day Zay CRM trial →