PLAYBOOKS.
NOT Filler.
Tactical, specific, written by the team that builds Zayos. If you run a restaurant, start with the commission math and the direct ordering guides.
The Zayos files: ending the 30% delivery toll.
How independent restaurants escape DoorDash + Uber Eats commissions, the real math, and the operating system we built to do it. Start here.
Best Restaurant Operating System in 2026: One Tablet for Direct + Uber Eats + DoorDash + Grubhub
A restaurant operating system in 2026 should replace 4-7 standalone tools (ordering, the delivery apps, standalone tablets, manual tax tracking) with one unified platform. Where Toast, Square and Olo each fit, from their own sites.
How to Reduce Uber Eats and DoorDash Commissions in 2026 (Real Math for Independent Restaurants)
Uber Eats and DoorDash charge a commission on every order, and there is little room to negotiate it. Seven levers that move repeat orders to your own site. At 3,000 to 12,000 orders a month our model comes out at $48,000 to $300,000 per location per year.
DoorDash Commission: The Real Math on When Direct Ordering Pays Off
When does a flat monthly fee for your own ordering site beat a commission on every delivery app order? The break-even formula with three volume scenarios.
What 30% Commission Actually Costs Your Restaurant (Zayos Math)
A plain-English breakdown of what marketplace commission really costs once every fee stacks, plus the napkin arithmetic to work out your own number instead of trusting a rate card.
Before You Leave DoorDash: 7 Questions Restaurant Owners Ask, Answered (Zayos)
The seven questions every operator asks before moving orders to a direct channel: visibility, ratings, who builds it, what the kitchen learns, what if it fails, how fast money shows up, and what the diner pays.
How a Zayos Storefront Gets Built, Day by Day
Day by day, what actually happens between signing up for Zayos and taking your first direct order: payments, menu import, soft launch, custom domain, Otter, and exactly which parts are your job.
How Much Do Delivery Apps Take From Restaurants? (2026 Rates)
What the big three delivery apps list on their own pricing pages, read 4 Oct 2026, the blended real cost once ads and processing stack, and the annual math on a typical independent. Every platform rate is printed with its source.
Commission-Free Online Ordering in Florida: The 2026 Guide
What commission-free actually means (and what it doesn't), the flat-fee math for a Florida independent, live production proof from Naya Grill in Pompano Beach + West Palm Beach, city-by-city guides from Miami to Boca, and a Spanish-language track.
How to Reduce Uber Eats and DoorDash Commissions in 2026 (Real Math for Independent Restaurants)
Uber Eats and DoorDash charge a commission on every order, and there is little room to negotiate it. Seven levers that move repeat orders to your own site. At 3,000 to 12,000 orders a month our model comes out at $48,000 to $300,000 per location per year.
Best Restaurant Operating System in 2026: One Tablet for Direct + Uber Eats + DoorDash + Grubhub
A restaurant operating system in 2026 should replace 4-7 standalone tools (ordering, the delivery apps, standalone tablets, manual tax tracking) with one unified platform. Where Toast, Square and Olo each fit, from their own sites.
Why Fort Lauderdale Restaurants Are Losing to Google in 2026 (And Exactly How to Win)
A nine-step local SEO playbook for a Fort Lauderdale restaurant: the Google Business Profile, neighborhood pages, reviews and photos.
GEO: How to Get Your Local Business Cited by ChatGPT, Perplexity, and Google AI Overviews
Google organic traffic is shrinking. AI answers are eating it. If you're not optimizing for Generative Engine Optimization in 2026, you're invisible to a growing share of your buyers. Here's what actually works.
Halal Restaurant Marketing: SEO + GEO + Community Playbook for 2026
Halal-specific SEO terms, ChatGPT/Perplexity citation strategy, Friday prayer-time UX considerations, community partnerships. The playbook for halal operators competing in a market where most SEO advice doesn't map.
Email + SMS + Social: The Only Three Channels That Actually Move Revenue for a Local Business
Stop spreading thin across eight platforms. For a local business, three channels drive most of the direct revenue, and they have to work together. Here's the playbook.
Hollywood Florida Restaurants: Local Search Dominance Playbook for 2026
Young Circle, Hollywood Beach, Downtown corridor. Saturday foot-traffic optimization, beach-tourist query targeting, the cuisine-specific GBP category strategy that beats generic "restaurant near me" listings.
How Lebanese Restaurants in South Florida Should Think About Google Business Profile
GBP for cuisine-specific search. Photos, posts, Q&A, review responses. Halal cuisine considerations and the Mediterranean-versus-Lebanese category choice.
Google Business Profile Audit: 18 Things to Fix This Week
Categories, photos, Q&A, posts cadence, review responses, attributes, services list, hours. The 18-point GBP checklist any operator can run in 90 minutes. Most local businesses fail on 14 of them.
Restaurant SMS Marketing: A 30-Day Setup Playbook
Carrier registration, where to collect opt-ins, the six launch messages and the consent rules. A method, with no promised result.
How to Rank in ChatGPT for "Best [Service] Near Me" Searches in 2025
GEO mechanics nobody is teaching: llms.txt, structured-data hygiene, citation density on third-party directories, paragraph-level entity clarity. Concrete examples of what gets cited and what gets skipped.
Boca Raton Restaurant SEO: A 90-Day Playbook for Independents
Mizner Park, Royal Palm Place, US-1 corridor — a 90-day plan for a Boca Raton independent: the Google Business Profile, pages and reviews, week by week.
DoorDash Commission: The Real Math on When Direct Ordering Pays Off
When does a flat monthly fee for your own ordering site beat a commission on every delivery app order? The break-even formula with three volume scenarios.
Independent Restaurant Marketing in 2025: 10 Channels Ranked by ROI
GBP, direct ordering, email, SMS, catering outreach, local press, Instagram, TikTok, Yelp, Google Ads. Ranked by what each one costs to bring in a diner.
What do the apps cost your restaurant?
Run the free Zayos report. It does the commission math on your own order volume. About 60 seconds, no card.
Get My Free Report