Honest Comparison · Updated 2026

Zay CRM vs HubSpot

Side-by-side feature comparison. We call out where HubSpot wins. We tell you who should pick which. We even include the switching path with the HubSpot CSV importer that ships in every Zay plan.

TL;DR

Pick Zay CRM if
  • You're a 1–50 person agency or revenue team
  • You want power dialer + e-sign + social + AI included, not add-ons
  • You hate per-seat games
  • You don't want a 12-month contract
  • You want to bring your own OpenAI/Claude/Gemini key
Pick HubSpot if
  • You need a niche integration only HubSpot has
  • Your team lives in marketing workflows
  • You're at 200+ seats and need enterprise-only features
  • You want the deepest reporting customization in market

Pricing snapshot

Zay CRM
Starter — $98/mo · 5 seats · 10k contacts
Growth — $149/mo · 15 seats · 200k contacts
Pro — $399/mo · 50 seats · 500k contacts · whitelabel
Flat per tier. No annual contract. 7-day trial.
HubSpot Sales Hub
Free — $0 (limited)
Starter — $20/seat/mo · 1k contacts
Pro — $100/seat/mo · annual contract
Enterprise — $150/seat/mo · annual contract
Per-seat pricing. Most features as paid add-ons.

Feature-by-feature

Feature Zay CRM HubSpot
Starting price $98/mo (flat, 5 seats) $20/seat/mo (Starter)
Seat pricing Flat per tier (5/15/50) Per seat, $50–$1,200/mo each
Contact limit 10k–500k by tier 1k–10M by add-on
Annual contract required No Yes (Pro and above)
Power dialer (Twilio) Included on Pro $80/seat add-on
E-sign contracts Included all tiers DocuSign add-on (~$25/mo)
AI assistant (BYO key) Included on Growth $50/seat (HubSpot Breeze)
A2P-compliant SMS Included on Growth (Zay Phone) Marketing Hub add-on
Custom email domain Included on Growth Marketing Hub Pro+
Public REST API + webhooks Included on Growth Limited free, expensive at scale
Custom domain (whitelabel CRM) Included on Pro Enterprise only ($1,200+/mo)
SSO (Google + Microsoft) Included on Pro Enterprise only
Marketplace breadth 20+ integrations 1,500+ integrations
Reporting depth (out of box) Strong (custom dashboards) Stronger (decade of refinement)
Marketing automation (legacy) Email + SMS sequences Best-in-class workflows
Data export 1-click full JSON CSV export, complex for full data
Switching cost from HubSpot $0 (importer reads HubSpot CSV)

Updated May 1, 2026. HubSpot pricing reflects published list prices; volume discounts may differ. Source: hubspot.com/pricing.

Switching from HubSpot to Zay CRM

  1. Export from HubSpot — Settings → Account Setup → Export & Import → Export contacts/companies/deals as CSV.
  2. Sign up for Zay CRM — pick a plan, 7-day trial, no card on Starter.
  3. Run the importer — Settings → Import → drop the HubSpot CSVs. Field mapping is automatic for standard properties; custom properties map by name.
  4. Verify — open Contacts and confirm count matches your HubSpot total. Spot-check 5 contacts for owner + custom field values.
  5. Cancel HubSpot at the renewal date. Don't cancel mid-contract — HubSpot's terms charge through to the renewal regardless.

Most teams complete this in under 60 minutes.

Start a 7-day Zay CRM trial →
No annual contract. Cancel any time. HubSpot CSV importer ships in every plan.