12 TABLETS
TO 3. AND
$11,400/mo back.
Naya Restaurant Group runs 3 Lebanese-American kitchens around South Florida. Each had 4 marketplace tablets stacked at the expo. 12 screens beeping at the line. Zayos consolidated them to one tablet per location, plugged in direct ordering, and grew direct from 8% of revenue to 27% in 6 months.
A tablet for every marketplace,
a marketplace for every margin loss.
12 Tablets, 12 Beeps
Each location ran 4 separate tablets (Uber Eats, DoorDash, Grubhub, Postmates). 12 across the group. Different menus, different prep flows, different sound effects. Line cooks called it "the casino."
$28,200/mo to Marketplaces
Marketplace commissions averaged 28%. The group was paying north of $28,000 a month in fees to channels that owned the customer relationship and the data.
No Real Direct Channel
A WordPress site with a "Order Now" button that linked to Uber Eats. Direct ordering was 8% of revenue. The brand was effectively a marketplace tenant.
Menu Drift Across Locations
Three menus, four marketplaces each = 12 menu surfaces to keep in sync. Prices drifted, items disappeared, photos went stale. Updates took a manager half a day per location.
"We were running three restaurants and twelve software products. Zayos let me run three restaurants and one software product. My GMs got their evenings back."
$28,200 to $16,800
in six months.
As direct orders grew, marketplace dependency dropped. Same total order volume across the group. Different mix.
- ◆Otter integration consolidated all 4 marketplaces into a single Zayos tablet per location.
- ◆Direct ordering site launched at order.nayarestaurant.com with 0% commission, Stripe checkout.
- ◆QR table cards and to-go bag inserts drove repeat orders back to the direct channel.
- ◆Loyalty credit ($5 off next direct order) issued automatically to every marketplace order. Switched the customer once, kept them direct.
8% to 27%.
The brand bought itself back.
Same orders. Better mix.
Every operational metric moved.
12. 9. 6. 3.
Down the slope.
A restaurant group that owns its customers.
$11,400/mo back in margin
$136,800 a year in marketplace fees redirected to payroll, marketing, and store improvements. No cost cutting on the menu.
One tablet per location
Otter through Zayos receives every marketplace order. Line cooks see one screen, one queue, one set of beeps.
Direct ordering as primary channel
Direct is now the largest single channel. The group owns the customer list, the data, the email channel, and the SMS channel.
- See the full Zayos restaurant OS.
- Compare with La Vie Mediterranean on the marketing side of restaurant growth.
- Read about the Habibi UCF franchise acquisition for the brand side of the playbook.
Tablet chaos ending now.
Watch the Zayos walkthrough. See exactly how Otter, direct ordering, and the kitchen display fit together.